Terms of Service

Definitions

In these Terms, the following words have these meanings:

Software - the Atlas web application, the Atlas iOS app, and any push, email or messaging channel Atlas uses to reach you.

Program - the performance coaching engagement delivered by Atlas, including coaching, testing, wearables and kit, supplement and peptide protocols, and community access. The specific deliverables depend on the program you join, as described in the Program section.

Health Data - data about your physical health, including wearable data, blood and gut test results, DEXA, VO2max and metabolic rate results, body composition, progress photos, nutrition and hydration logs, training logs, and anything you tell your coach about your health.

Coach - Harry Johnson MSc, or another performance coach engaged by Atlas to deliver the Program.

AI Features - features powered by artificial intelligence, including the Atlas Concierge, Atlas Recommends, the Recovery Engine, AI-built training, nutrition, habit and check-in drafts, blood report extraction, meal photo analysis and the weekly performance review draft.

Content - anything you upload, create or submit through the Software, including documents, photos, messages, check-ins, journal entries and feedback.

Third-party Provider - any external company whose services are used as part of the Software or Program, such as laboratories, wearable manufacturers, data aggregators, supplement suppliers and payment processors.

Acknowledgement - the standalone Peptide and Biomarker Acknowledgement you sign at onboarding.

What Atlas is

These Terms are between Harry Johnson Limited, trading as Atlas Optimised, a company registered in England and Wales under company number 14222435, with its registered office at Unit 8 The Courtyard, Gaulby Lane, Stoughton, Leicester, LE2 2FL, United Kingdom ("Atlas", "we", "us", "our") and you ("you", "your"), the individual who accepts these Terms.

Atlas operates a performance coaching business. We test, train, track and coach one interconnected system: body composition, nutrition, blood and gut markers, sleep, recovery and energy.

Atlas has two components.

Software - the web app and iOS app. It collects and displays your Health Data, runs the AI Features, and tracks your progress.

Program - coaching, testing, wearables and kit, and protocols. The specific deliverables depend on the program you join, as described in the Program section.

Atlas is a coaching and technology company. We are not a healthcare provider. The Software is not a medical device. We do not diagnose, treat, cure or prevent any disease. We do not operate a pharmacy and we do not prescribe or dispense medicines.

You contract with Atlas only. Coaches, laboratories, clinics and other providers involved in delivering the Program are engaged by us, not by you, except where these Terms say a provider contracts with you directly.

Medical disclaimer

Nothing provided through the Software, the Program, a Coach or an AI Feature is medical advice. All information, scores, insights, protocols and recommendations are educational and informational. They are not clinical assessments, diagnoses or treatment plans.

Using Atlas does not create a doctor-patient or any other medical professional relationship between you and Atlas, its Coaches or its AI Features.

Atlas and the people delivering the Program are not doctors, dietitians, nurses, pharmacists, psychologists or other registered healthcare professionals. Coaches provide performance, lifestyle and education-based guidance. They do not diagnose conditions, prescribe medicines or provide medical treatment.

Consult a qualified healthcare professional before making decisions about your health, diet, exercise, supplements or any compound. Atlas does not replace your doctor. Do not disregard or delay seeking professional medical advice because of anything Atlas provides. Continue all prescribed medication and care as instructed by your treating clinicians.

If you have a medical emergency, contact your local emergency services immediately (999 in the UK, 911 in the US). Do not use Atlas to seek emergency help.

Blood, gut and other test results are interpreted by your Coach for education only. Where a result looks like it needs urgent medical attention, Atlas may pause your protocol and ask for written confirmation that you have consulted a doctor before it resumes. You authorise Atlas to contact your nominated doctor directly where, in Atlas's reasonable judgement, urgent escalation is warranted.

Your responsibility

You are responsible for giving Atlas and your Coach accurate, complete health information at onboarding and whenever anything changes. That includes diagnoses, prescribed medicines, supplements and compounds you already take, allergies, injuries, pregnancy or plans to conceive, any eating disorder history, and your doctor's contact details. Incomplete or inaccurate information affects the quality and safety of your protocol.

Before starting any new protocol, tell your Coach about anything that could affect it.

If your doctor gives you advice that conflicts with a recommendation from Atlas, a Coach or an AI Feature, follow your doctor.

You make your own health decisions. Whether to follow a protocol, take a supplement, use a compound, change your diet or adjust your training is your choice and your responsibility.

Agreement to terms

You accept these Terms by continuing past the first screen of Atlas onboarding. Continuing is your confirmation that you have read and agree to them. We record the date and the version you accepted.

These Terms, the Privacy Policy and the Acknowledgement together form the full agreement between you and Atlas. Where you have signed a separate written coaching agreement with Atlas, that agreement takes precedence if there is a conflict.

These Terms take effect the moment you accept them.

Agreeing to these Terms does not by itself authorise us to process your Health Data. That consent is separate and explicit. You give it by ticking the health-data consent box at onboarding, and again when you connect a wearable, upload a test result or open a module that asks for it. The Privacy Policy explains each consent and how to withdraw it.

Eligibility

You must be at least 18 years old to use Atlas.

Atlas is by application. We decide who to accept and can decline or withdraw a place at any time before the Program starts. Atlas does not take on clients who are pregnant or breastfeeding beyond general lifestyle education, clients who need treatment for an eating disorder, or anyone whose needs require a registered healthcare professional.

Your account

You may only hold one account. Do not register more than one or let anyone create one on your behalf.

You are responsible for keeping your sign-in details secure and for everything that happens under your account. If you suspect someone else has accessed it, contact us at [email protected] straight away.

The information in your account must be accurate and current. Update it when anything changes.

Your account is personal to you. Do not share your access or let anyone else use it.

The program

The Program is a performance coaching engagement delivered by Atlas. Five programs are available. Same system, different depth of testing, kit, protocols and coach access.

Diagnostics - a one-month program: one comprehensive blood panel, a wearable for the month, full app access, a written analysis and a 45-minute review call. The Diagnostics fee is credited in full against any program you join within 30 days of the review call.

Trial - where offered, the 28-day introduction to Atlas is free. A card is held for any WHOOP band we ship and is charged only if the band is not returned. Connect your own wearable and nothing is held.

Scheduling - calls are scheduled between you and your Coach. Cancel or reschedule at least 6 hours before a call. Calls cancelled with less than 6 hours' notice, or missed without notice, count as delivered.

Your participation - the Program needs you. That includes completing onboarding, attending calls, submitting weekly check-ins, attending scheduled tests, wearing your wearable, and logging what your protocol asks you to log. We cannot deliver the full Program without your cooperation.

Moving up - you can move up a program at any time. The difference is pro-rated to what remains of your term.

Coaching

Your Coach reads your Health Data, writes your weekly performance review, builds and adapts your training, nutrition, supplement, routine and (where included) peptide protocols, and supports you between calls through the Software.

Coaching is educational and informational. The Medical disclaimer section applies to all coaching without exception.

Harry Johnson is your Coach unless we tell you otherwise. We may assign a different Coach if your Coach becomes unavailable. We will notify you before any change takes effect.

Testing

The Program includes blood panels, gut microbiome tests and, depending on your program, DEXA, VO2max and resting metabolic rate tests. These are performed by licensed Third-party Providers: Marek Health (US) or Randox (UK) for blood, Genova or Randox for gut, and partner labs near you for DEXA, VO2max and RMR.

Atlas books and pays for the tests included in your program. The provider performs the sample collection or scan and the analysis. The provider may ask you to sign their own consent form. That consent is between you and the provider.

Blood draws take place at a partner draw site or clinic. Gut tests are self-collected at home using the kit the provider sends. DEXA, VO2max and RMR take place at a lab near you.

Results are uploaded to your account and read by your Coach against optimal ranges. Your Coach reviews them with you on a call and builds them into your protocol. All commentary is educational interpretation. Share any abnormal finding with your doctor and obtain clinical sign-off before acting on any non-trivial intervention.

You are responsible for attending at the scheduled time. If you miss a scheduled test without at least 24 hours' notice, the test counts as delivered. Travel to a lab or draw site is not included.

Where you upload a test you arranged yourself, the same interpretation rules apply. Atlas does not verify the provider's methods or accuracy.

Wearables and kit

Wearable - Atlas covers your WHOOP or Oura membership while you are on program. If you already wear a compatible device, connect it and nothing is shipped. When you leave, the account and any band or ring transfer to you and any ongoing membership becomes yours. The manufacturer's warranty applies to the device, not ours.

Scale and tech kit - the Withings scale, chest-strap heart rate monitor and other tech kit ship on sign-up and are yours to keep. Manufacturers' warranties apply.

Supplement bundle - your starting stack ships on sign-up. On Elite and Black Card it is restocked each quarter. Supplements are supplied by third-party brands under their own labelling and are for your personal use only.

Kit shipped to you is deducted at cost if you withdraw within the cooling-off period without returning it, as described in the Payments and billing section.

Supplements and peptides

Supplement and peptide protocols are coach-authored, gated on your labs, and educational. You must also sign the Acknowledgement before any peptide is discussed for you. This section is a summary; the Acknowledgement governs.

Peptides such as BPC-157, TB-500, GHK-Cu, CJC-1295, ipamorelin and similar compounds are not licensed medicines in the United Kingdom and many are not approved for human use in the United States. Atlas's role is limited to discussion of published research and the design of an educational protocol. Atlas does not prescribe, supply, source, arrange the supply of, pay for, or dispense any peptide, prescription-only medicine or unlicensed medicine, on any program.

Where you wish to use any peptide or other regulated compound, that decision and any prescription is made independently by a licensed medical practitioner who you engage and pay separately. That clinician's and pharmacy's terms apply to you directly. Atlas is not a party to that contract. On Black Card, your Coach will review your protocol with your clinician at your request; the prescribing decision remains the clinician's.

You are solely responsible for the decision to use any such compound, for lawful sourcing, and for using it as your prescribing clinician instructs. Atlas may pause your protocol if you use a compound without clinical supervision.

The software

The Software collects, displays and analyses your Health Data. You receive a personal, non-transferable licence to use the Software for the duration of your account, limited to the features of your program.

Health Data - the Software connects to your wearable and scale through a third-party data aggregator and syncs sleep, recovery, activity, heart rate, HRV, body composition and, where connected, nutrition. Apple Health steps and workouts sync from the iOS app where you allow it. Your data is displayed on your personal dashboard and read by your Coach.

Test results - you or your Coach upload blood and other test results as PDFs or images. The Software uses AI to extract marker names, values and units and stores them as structured records for your Coach to check.

Atlas Concierge - the Concierge answers questions using your program, protocols, Health Data, test results and recent conversation. It is powered by artificial intelligence and is not a medical professional. Your Coach can see Concierge conversations.

Derived metrics - the Software calculates readiness, recovery, training load, trends and baselines from your data, and drafts the weekly performance review for your Coach. These are informational, not clinical assessments.

Meal photos and progress photos - you can upload meal photos for nutrition estimation and progress photos for your Coach. Nutrition estimates from a photo are estimates, not measurements.

Push and email - the Software sends you reminders, check-in prompts and coach messages by push notification and email. You can turn these off in Settings; some account and booking emails cannot be turned off while you are on program.

Data export - you can request an export of your data at any time. The Privacy Policy describes the format and scope.

Automated processing - the Software uses automated processing to draft protocols, flag signals for your Coach and personalise what you see. Every protocol that reaches you is reviewed by your Coach. No automated processing has legal or similarly significant effects on you without human review.

Availability - we do not guarantee that the Software will be available at all times. We may update, modify or temporarily suspend it for maintenance, security or improvement. We will give notice of planned downtime where practicable.

Your licence - your right to use the Software is personal and non-transferable. You may not sublicence, sell or share access.

AI features and limits

Atlas uses artificial intelligence to power several features. When you use the Concierge, read a recommendation, or receive a draft protocol, you are interacting with automated systems reviewed by your Coach, not with a human in real time.

AI outputs may be inaccurate, incomplete or unsuitable for your circumstances. AI can produce errors, including wrong values, missed context and flawed reasoning. Verify AI-generated information before acting on it, and raise anything that looks wrong with your Coach.

AI outputs are informational estimates, not medical advice. The Medical disclaimer section applies to all AI Features without exception.

Our AI provider, Anthropic, does not use your data to train its models. If we introduce any AI feature that uses your data for model improvement, we will ask for your separate, specific consent first.

Your Coach reviews AI-generated protocols before they reach you. That review is coaching review, not medical supervision or clinical validation.

Acceptable use

You agree to use the Software and Program in accordance with these Terms and all applicable laws.

You must not:

• Use Atlas for any unlawful purpose.
• Attempt to reverse engineer, decompile or scrape the Software, or derive its prompts, algorithms or configuration.
• Use the Software, its outputs or the Atlas methodology to build, train or improve a competing product, service or model.
• Interfere with the Software's operation, security, rate limits or access controls.
• Upload malicious content, including viruses or malware.
• Use AI Features to generate harmful, misleading or illegal content.
• Misrepresent yourself or impersonate another person.
• Share your programs, protocols, content or the Atlas methodology with any other coach or coaching business.
• Resell, redistribute or commercially exploit any part of the Software or Program.

We may suspend or terminate your account if you breach these rules, as described in the Pauses and termination section.

Your data

Your Health Data, Content and personal information belong to you. Atlas does not claim ownership of any data you provide or that we collect on your behalf.

You grant Atlas a limited licence to use your data solely to operate and improve the Software and Program for you. This licence is non-exclusive and non-transferable and ends when your account is deleted, subject to the retention periods in the Privacy Policy.

We do not sell your data. We do not use your data for advertising. We do not share it with anyone outside the coaching relationship without your explicit consent, except the Third-party Providers needed to deliver the Program and listed in the Privacy Policy.

Health Data is special category data under UK GDPR. We process it on the basis of your explicit consent, given separately at onboarding and when you connect a device or upload a result. You can withdraw that consent at any time; withdrawal ends our ability to deliver the Program but does not affect processing that happened before.

Our Privacy Policy explains what data we collect, how we process it, who we share it with, where it is stored, and your rights.

You can access, correct, export and delete your data at any time through the Software or by contacting us at [email protected]. This includes Concierge conversation history.

Intellectual property

Atlas owns the Software, its design, source code, prompts and configurations, algorithms, branding and all related intellectual property, including the Atlas methodology, the Recovery Engine, the Concierge, Atlas Recommends, the Atlas Score and all training, nutrition, protocol and educational materials. Nothing in these Terms transfers ownership of any part of the platform to you.

The methodology, templates and structure of the protocols your Coach builds for you belong to Atlas. Your Health Data within those protocols belongs to you, as described in the Your data section.

You receive a limited, personal, non-transferable licence to use the Software and access program content for the duration of your account. You may not copy, reproduce, distribute or create derivative works from any Atlas materials.

If you share feedback or suggestions about the Software or Program, we may use them to improve Atlas without any obligation to you.

Third-party services

The Software and Program rely on Third-party Providers. When you use a feature that connects to an outside provider, that provider's own terms and privacy policy apply alongside these Terms.

Atlas is not liable for the availability, accuracy or conduct of any Third-party Provider, except where the law says otherwise.

Our Privacy Policy lists the Third-party Providers we use and what data we share with each.

Payments and billing

Pricing - program prices are per person, in USD for US clients and GBP for UK clients. The current prices are shown on the Programs page and confirmed to you in writing before you pay. Every program has a three-month minimum.

Pay in full or deposit plus monthly - pay in full on sign-up, or pay a $5,500 deposit (the three-month minimum) on sign-up and the monthly fee from month one across the term. At the end of a Core or Performance term you repeat the program or move up; there is no monthly rolling inside your first year.

Year two - after twelve months on Atlas the program continues month to month at the fixed year-two rate. Cancel with 30 days' notice. We will remind you before the first year-two payment is taken.

Diagnostics credit - the Diagnostics fee is credited in full against any program joined within 30 days of the review call.

Payment method - payments are processed by Stripe by card, or by bank transfer where agreed. We do not store your card number. Stripe provides us with a customer ID, payment status and billing metadata. Monthly fees are taken automatically from your stored card on the same date each month.

Late or failed payment - if a monthly payment fails we retry and notify you. If it remains unpaid 7 days after the due date we may pause the Program until payment is received. Paused periods do not extend your term.

Tax - where Atlas is registered for VAT, UK prices include VAT at the prevailing rate. US prices are exclusive of any applicable sales tax.

What is not included - travel to a lab, draw site or Summit; supplements beyond your program's bundle; any peptide or other prescribed compound, which you obtain and pay for through your own clinician; tests or calls beyond your program; a second On Site visit; event days (at cost); and any third-party medical service.

14-day cooling-off period - you have 14 days after you accept these Terms and pay to withdraw without giving a reason. To withdraw, email [email protected] with a clear statement that you are cancelling. We confirm receipt within 2 business days. By continuing onboarding you ask us to start the Program inside the 14 days, and you accept that if you withdraw we deduct the value of what has already been delivered.

Deductions on withdrawal - we refund the full amount minus the value of any services already delivered and any kit already shipped and not returned unused within 14 days. That includes calls attended, tests already performed or booked and non-refundable, supplements shipped, and the wearable, scale and tech kit at cost. Tests that have not yet been booked are fully refundable.

Refunds outside cooling-off - the Program carries a three-month minimum. Outside the cooling-off period, no refund is given for a program term you leave early, except where Atlas is in material breach or you have a genuine medical reason supported by written confirmation from your doctor, in which case unused months are refunded pro-rata.

Price changes - prices are locked for the term you have paid for or committed to. We give at least 30 days' notice of any change to the year-two rate.

No hidden fees - the price includes everything listed for your program. We will not charge you anything beyond it without your consent.

Pauses and termination

Pauses - you can pause your program for up to 4 weeks per year (Core, Performance) or 6 weeks per year (Elite, Black Card) for medical or material life events. Tell your Coach in writing. Your term extends by the pause.

You can leave - you can end your account at any time by contacting us at [email protected]. Ending your account is separate from the fees you have committed to for your program term, which are described in the Payments and billing section. In year two, cancel with 30 days' notice.

After your account ends you have 30 days to request an export of your data. Wearable memberships and kit transfer to you as described in the Wearables and kit section.

We can end it - Atlas may end your account if you breach these Terms. We give you 14 days' written notice and a chance to fix the breach unless the breach requires immediate action.

We may end your account immediately and without notice for serious breaches. That includes fraud, illegal activity, sharing Atlas materials with another coach, withholding or falsifying health information that affects our ability to coach you safely, or repeated breaches of the acceptable use rules. We may also end it where continuing would, in our reasonable view, expose you or Atlas to material health, legal or safeguarding risk.

If we end your account for our own reasons and not for your breach, we refund unused months pro-rata.

After the 30-day export window we delete your personal data within 90 days, except what UK law requires us to keep (financial records for 6 years). The Privacy Policy describes our full retention and deletion process.

The following sections survive termination: Medical disclaimer, Your responsibility, Supplements and peptides, Your data, Intellectual property, Limits and disclaimers, Governing law and disputes, and General provisions.

Limits and disclaimers

The Software is provided "as is" to the extent permitted by law. We do not warrant that it will be uninterrupted, error-free or free of harmful components. This does not affect your statutory rights as a consumer, including your right under the Consumer Rights Act 2015 to services performed with reasonable care and skill and digital content of satisfactory quality, fit for purpose and as described.

Atlas will perform the Program with reasonable care and skill. Atlas does not promise any particular health, performance or body composition outcome. Results depend on your physiology, your adherence and factors outside our control.

Atlas's total liability to you for any claim arising from or related to these Terms, the Software or the Program is limited to the greater of the total amount you paid to Atlas in the 12 months before the event giving rise to the claim, or £25,000.

We do not limit or exclude liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

To the extent permitted by law, Atlas is not liable for any indirect, incidental or consequential loss. This includes loss of data, loss of profits and loss of opportunity.

You agree to compensate Atlas for loss it suffers because you withheld material health information, acted on Atlas content against your doctor's advice, or breached the Supplements and peptides, Acceptable use or Intellectual property sections, up to the cap above.

If any limitation in these Terms is not permitted under the laws of your country or state of residence, that limitation does not apply to you. Your statutory consumer rights are not affected.

Changes to these terms

We may update these Terms from time to time. Non-material changes, such as formatting fixes, clarifications and typo corrections, take effect when published. Material changes require 30 days' advance notice.

We notify you of material changes by email and in the Software. The updated Terms show a new effective date at the top of this page.

If you do not agree with a material change, you may end your account before it takes effect, and we refund unused months pro-rata. Material changes to pricing, liability or data handling require your explicit acceptance before they apply to you.

Governing law and disputes

These Terms are governed by the laws of England and Wales.

Before either of us starts court proceedings, we both agree to try to resolve any dispute by good-faith discussion and, if that fails, by mediation. This does not stop either of us seeking urgent injunctive relief.

The courts of England and Wales have exclusive jurisdiction over any dispute arising from these Terms.

If you are a consumer resident in another country or a US state, you keep the protection of any mandatory rules of your home law that cannot be overridden by contract. Nothing in these Terms takes away consumer rights that apply to you by law.

General provisions

If any provision of these Terms is found to be unenforceable, the remaining provisions continue in full force. The unenforceable provision is modified to the minimum extent necessary to make it enforceable.

These Terms, the Privacy Policy and the Acknowledgement constitute the entire agreement between you and Atlas regarding the Software and Program, unless you have signed a separate written coaching agreement with Atlas. They replace all prior discussions and arrangements.

If we do not enforce a right or provision of these Terms, that does not waive our right to enforce it later.

We may assign these Terms to another entity, for example in a merger or acquisition. We will notify you if this happens. You may not assign your rights or obligations under these Terms.

Atlas is not liable for delays or failures caused by events beyond our control, including natural disasters, pandemics, government actions, internet outages or Third-party Provider failures. Where such an event continues for more than 30 days, either of us may end the Program on written notice and unused months are refunded pro-rata.

A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.

Section headings are for convenience only and do not affect the interpretation of these Terms.

Contact

Harry Johnson Limited, trading as Atlas Optimised
Unit 8 The Courtyard, Gaulby Lane, Stoughton, Leicester, LE2 2FL, United Kingdom
Registered in England and Wales, company number 14222435

Legal enquiries: [email protected]
Support and account queries: [email protected]