AtlasPerformance coaching
Programs

The program

Atlas is not a fitness program.

It is a complete system for human performance, built for men who demand more of themselves: professionals, fathers, husbands, leaders.

Health testing, training, nutrition, recovery and a coach, brought together into one system, so you have the health, strength and energy to perform in every area of your life. Because success means little without the health to enjoy it.

More strength. More energy. More capacity for the things that matter.

The best physical shape of your life, the most energy you have had in years, and a family that gets more of you.

The approach

Your performance is only as strong as the system behind it.

Most people work on their health one piece at a time. They train without knowing how they recover, follow diets without knowing their metabolism, and collect data without knowing what to do with it.

Atlas looks at the whole system. Training, nutrition, physiology, recovery and lifestyle all act on each other, so reading them together means better decisions, less guesswork and progress you can measure. One system, one direction.

Four pillars. One system.

01

Test

Understand your body. Find the opportunities.

Blood and gut panels with Marek Health in the US and Randox in the UK, DEXA, VO2max and resting metabolic rate at a lab near you. Measured, not assumed, and read in the context of your history, so the plan starts from where you actually are.

02

Train

Build strength, fitness and capability.

Strength and conditioning written around your goals, your physiology and your week, with cardiovascular work, mobility and recovery programmed together. The block is rebuilt as you progress, so training keeps challenging you without burying your recovery.

03

Track

Measure what matters. Decide better.

WHOOP or Oura every night, a Withings scale, food logged in the app. Your coach reads the trend, not the single night, and adjusts when it matters.

04

Coach

Expert guidance. Personal accountability.

A real coach who knows your goals, your physiology and the demands of your life, with a written review every week and regular calls. The Atlas app and Ask Atlas keep you informed in between. Technology provides the information. Your coach provides the direction.

How it works

01 · Discover

A 30-minute call

Your goals, your health history, your data if you have it, and a straight answer from Harry on the right program.

02 · Build

Your baseline, then your system

Testing, kit, training, nutrition and coaching come together in the first weeks. You know what we are doing, why, and how progress will be measured.

03 · Evolve

Progress that compounds

Weekly reviews, retests on schedule, protocols that move with your data. The aim is not a short-term result but a higher standard you can hold.

The Atlas standard

Exceptional coaching is not reserved for the top tier.

Every program is built on the same foundations. Whatever you choose, you receive:

Your coachHarry reads your data and writes every prescription.
TestingA comprehensive blood panel, a gut panel, DEXA, VO2max and metabolic rate, with a review call after every panel.
TrainingStrength and conditioning built around your goals and your week, rebuilt as you progress.
NutritionTargets from your measured metabolic rate, and meals built to them.
TrackingWHOOP or Oura, membership covered by Atlas, and a Withings scale, connected on day one.
Recovery and lifestyleSleep, routines, habits, travel and stress, coached as part of the plan.
The Atlas appThe whole program and Ask Atlas in one place.
The communityThe members' group all year, and an invitation to the Atlas Summit.

The depth of testing, the kit, peptide support and how much of your coach's time is yours vary by program.

Programs

Four programs. One system.

Each program is a deeper level of commitment and support. Prices are per person, in USD for US clients and GBP for UK clients. Full terms are below.

Atlas Core
3 months

Your foundation. Understand your biology, build the systems and start compounding from week one.

Ideal forEstablishing your baseline, building better habits and experiencing the Atlas method.

3 months, paid in full$5,500£4,000

After month 3: repeat Core for another three months, or move up to Performance or Elite.

Start with a call
Atlas Performance
6 months

The transformation. Two blocks, two panels and time for the protocol to compound: real change in body composition, strength and energy.

Ideal forMaking a measurable change to body composition, strength, fitness and energy, with a system for keeping it.

6 months, paid in full$9,500£7,000

After month 6: repeat Performance, or move up to Elite.

Start with a call
Most chosen
Atlas Elite
12 months
Six places a year

The complete year. Quarterly panels, two gut tests, the performance tech kit, open access to Harry and the advanced peptide protocol. A year with your health as a defining priority.

Ideal forA proactive, long-term commitment, with deeper testing and more of your coach.

12 months$16,000£12,000

Or a $5,500 deposit, then $875 a month for 12 months.

Year two onward at the fixed monthly rate below.

Start with a call
By application
Atlas Black Card
12 months
Three places a year

The private partnership. Everything in Elite, plus two days with Harry where you live and train, both Atlas Summits, a direct line, extended diagnostics, and your spouse on the system with you.

Ideal forThe highest level of access and personalisation, in your own environment.

12 months$35,000£26,250

Or a $10,000 deposit, then $2,080 a month for 12 months.

Year two onward at the fixed monthly rate below.

Enquire about Black Card

Year two onward

Health and performance are not a twelve-month project. After your first year, Atlas continues month to month at a fixed rate, cancel with 30 days' notice.

$1,250£950 per month, $15,000 a yearElite and Performance, full testing continues
$2,000£1,500 per month, $24,000 a yearBlack Card, advanced protocols, On Site and both summits included

At a glance

Swipe to compare tiers

ProgramCorePerformanceEliteBlack Card
Built forThe foundationThe transformationThe complete yearThe private partnership
Duration3 months6 months12 months12 months
Blood panels1246
Gut tests1122
DEXA, VO2max, metabolic rate
Coaching callsFortnightlyWeeklyOpen accessOpen access, direct line
Tech kitBaseBasePerformancePerformance
Supplement stack–Starting stackRebuilt every panelRebuilt every panel
Peptide protocol–StandardAdvancedAdvanced, with clinician liaison
In personSummit invitedSummit invitedSummit invitedOn Site, both Summits
Household–––Spouse panels, wearable, DEXA, VO2max
Price$5,500 / £4,000$9,500 / £7,000$16,000 / £12,000$35,000 / £26,250
Compare every inclusion Testing, kit, training, coaching, On Site, household, community

Swipe to compare tiers

What's includedCorePerformanceEliteBlack Card
Test
Comprehensive blood panel, 100+ biomarkers, Marek Health / RandoxRead in the context of your history, against reference ranges and Atlas targets. Review call with your coach after every panel. Black Card adds two extended panels: advanced lipids and ApoB, full thyroid, hormone metabolites.1246
Gut microbiome testGenova / Randox stool panel with protocol.1122
DEXA scan at a local labBody composition, visceral fat and bone density. One included; repeat scans at partner pricing.1111
VO2max test at a local labThe cleanest read on how the engine is changing. One included; repeat tests at partner pricing.1111
Resting metabolic rate (RMR) testMeasured, not estimated. Sets your nutrition targets from real numbers. One included.1111
Track
WHOOP 5.0 or Oura Ring, covered for the yearAtlas pays the membership while you are on program. Leave, and the account and band move to you.
Withings smart scale
Tech kitBase: chest-strap HR monitor. Performance: Polar H10 or Garmin HRM600, hand-grip dynamometer, additional tech.BaseBasePerformancePerformance
Performance supplement bundleYour starting stack, shipped. Elite and Black Card: rebuilt after every panel.
Train and fuel
Personalised strength and conditioningProgressive training built around your goals, capability, recovery and week, rebuilt block by block from your data.
Performance nutrition and meal structure
Peptide protocolCoach-authored, gated on your labs. Advanced adds recovery, body-composition and longevity phases.StandardAdvancedAdvanced
Clinician liaison on your peptide protocolBlack Card only. Harry reviews each phase with your prescribing clinician, so the protocol and the prescription stay in step.
Coach
Atlas performance dashboard and app
Atlas AI Concierge, grounded in your program
Weekly written performance review from your coach
Performance calls with your coachOpen access: book a call whenever you need one, no cap.FortnightlyWeeklyOpen accessOpen access
Priority communication channel
Direct line to Harry, same-day reply
Travel and event protocols
Lifestyle and recovery coachingSleep, routines, habits, environment, stress.
On Site
Atlas On Site: two days with Harry, at your home and your gymOnce a year, first quarter. Lab day together, movement and strength assessment, first block coached live, sleep environment and kitchen pass, spouse set up, year plan on one page. Harry flies to you; UK fly-in by arrangement. Second visit $4,000.
Event day with HarryOne race, hunt, shoot or competition a year, Harry on the ground with you, at cost.At cost
Household
Spouse blood panels, two a year, with reviewSame Marek / Randox panel, read the same way, 30-minute review call each. No program, no coaching.2
Spouse wearable and dashboardWHOOP or Oura on Atlas, their own recovery and sleep dashboard, Ask Atlas seeded with the household context.
Spouse annual DEXA and VO2maxBooked alongside yours at the same local lab.
Travel and event protocols cover both of you
Spouse joins any program
Community
Atlas members' communityPrivate group, all year.
Atlas Summit, twice a yearTwo days in the room with Harry and the members. Black Card: both summits included.InvitedInvitedInvitedBoth included, plus one guest

The community

More than coaching. Shared standards.

Atlas brings together men who know what investing in their health is worth. The members' group runs all year. Twice a year the Atlas Summit puts everyone in the same room for two days of training, education and straight conversation, then sends you back to the week with a clear head.

Black Card includes both Summits. Every other member is invited.

Atlas members and Harry in front of a mural at the Chicago Summit

Atlas Summit, Chicago, October 2026.

Harry Johnson

Your coach

Harry Johnson

MSc Strength and Conditioning. Director of Performance, Atlas.

Fifteen years coaching: professional rugby, rowing and hockey, then the men who run companies. He keeps a small roster, reads every client's data himself and writes every prescription, so training, nutrition and recovery are one strategy rather than three opinions.

Understand the person. Build the right system. Execute it consistently. Measure what moves.

Terms, plainly

  • Program prices are per person, in USD for US clients and GBP for UK clients. Core and Performance are paid in full. Elite and Black Card are paid in full, or as a deposit and twelve monthly payments. Every program has a three-month minimum, and programs run as full terms inside the first year: at the end of a Core or Performance term you repeat the program or move up a tier. After twelve months on Atlas the program continues month to month at the fixed year-two rate, cancel with 30 days' notice.
  • Wearable: Atlas covers the WHOOP or Oura membership while you are on program. When you leave, the account and band transfer to you and any ongoing membership becomes yours.
  • Scale and tech kit ship on sign-up and are yours to keep. Panels, gut tests, DEXA, VO2max and RMR are booked at partner labs on schedule; each program includes one DEXA, one VO2max and one RMR test, and further scans are available at partner pricing. Travel to a lab is not included.
  • Supplement and peptide protocols are coach-authored and gated on your labs. Any peptide is prescribed and supplied by a licensed clinician you engage directly. Atlas writes the protocol and, on Black Card, reviews it with your clinician; Atlas does not source, supply or pay for compounds.
  • Move up a tier at any time. The difference is pro-rated to what remains of your term.

Your region

  • US clients: USD, lb and miles, Marek Health panels, labs booked near you.
  • UK clients: GBP, kg and km, Randox panels, labs booked near you.
  • Units, labs and pricing are set from your address on sign-up. Nothing to configure.

Your next level starts here.

You have spent years building a career and a family. Bringing the same standard to your health starts with a 30 minute conversation: your goals, your data if you have it, and a straight answer from Harry on the right program.

Book a 30-minute call with Harry
Atlas Optimised · Performance coachingPrices in USD. UK clients pay in GBP at the rate shown. Valid from October 2026