ATLASOptimised

Elite performance and health optimization

The program

Atlas is not a fitness program.

It is an elite performance system built for men who demand more of themselves: professionals, fathers, husbands, leaders. The aim is simple. Maximize your capacity to show up, every day, in every role you hold.

We test, train, track and coach one interconnected system: body composition, nutrition, blood and gut markers, sleep, recovery and energy. Everything talks to everything. A real coach owns every decision. An AI coach that knows your whole program answers in under a minute.

More energy gives more back. More life, more health, more time, more money.

Atlas is about giving back to the body and the life you have neglected for years. You will be in the best physical shape of your life, holding the most energy you have ever had, showing up for a family that wants more of you.

Four pillars

Test

Blood and gut diagnostics with Marek Health (US) and Randox (UK), 100+ biomarkers read against optimal ranges. DEXA, VO2max and metabolic rate at a lab near you. The data drives every decision.

Train

Bespoke, living strength and conditioning that adapts week to week. Built to live longer, feel better and perform. Not bodybuilding.

Track

WHOOP or Oura, Withings scale, nutrition. Your coach reads your data daily. Trends caught before they become symptoms. Nothing gets missed.

Coach

A real person driving real conversations, plus the Atlas dashboard and AI Concierge that pulls training, nutrition, labs, habits and travel into one place.

How it works

Step 1

Diagnostics month

Not sure which program? Start with Atlas Diagnostics: one month, full app access, your blood panel and a coach who reads it with you. The fee comes off your program.

Step 2

Choose your program

Core, Performance, Elite or Black Card. Same system, different depth of testing, kit and coach access.

Step 3

Compound

Weekly performance reviews, retests on schedule, protocols that adapt as your data moves. Results build block on block.

Programs

Four programs. One system.

Every program has a three-month minimum. Programs are repeated or moved up, not rolled monthly, until you have completed a year. What changes between tiers is depth of testing, kit, peptides, and how much of your coach's time is yours.

Atlas Core

3 months

The diagnostic and performance foundation. Understand your biology, build the systems, start compounding from week one.

3 months$5,500£4,000

After month 3: repeat Core for another three months, or move up to Performance or Elite.

Most chosen

Atlas Performance

6 months

Real change needs two blocks. Two panels, a gut test, a DEXA, VO2max and RMR test, and time for the protocol to compound.

6 months$9,500£7,000

Three-month minimum. After month 6: repeat Performance, or move up to Elite.

The full system

Atlas Elite

12 months

Six places a year

The complete system for a full year. Quarterly panels, two gut tests, a DEXA, VO2max and RMR test, the performance tech kit, open-access calls and the advanced peptide protocol.

12 months$16,000£12,000

Three-month minimum. Year two onward: fixed monthly rate, see below.

By application

Atlas Black Card

12 months

Two places a year

Everything in Elite, plus Atlas On Site: Harry flies to you for two days each year. Your peptide protocol built phase by phase and reviewed with your clinician, extended diagnostics, a direct line to Harry, and your spouse brought into the system.

12 months$30,000£22,500

Three-month minimum. Year two onward: fixed monthly rate, see below.

Year two onward

Once you have completed twelve months on Atlas, the program continues month to month at a fixed rate.

$1,250£950 per month, $15,000 a yearElite and Performance, full testing continues

$2,000£1,500 per month, $24,000 a yearBlack Card, advanced protocols and On Site included

Swipe to compare tiers

What's included	Core	Performance	Elite	Black Card
Test
Comprehensive blood panel, 100+ biomarkers, Marek Health / RandoxRead against optimal ranges. Review call with your coach after every panel. Black Card adds two extended panels: advanced lipids and ApoB, full thyroid, hormone metabolites.	1	2	4	6
Gut microbiome testGenova / Randox stool panel with protocol.	1	1	2	2
DEXA scan at a local labBody composition, visceral fat and bone density. One included; repeat scans at partner pricing.	1	1	1	1
VO2max test at a local labThe cleanest read on how the engine is changing. One included; repeat tests at partner pricing.	1	1	1	1
Resting metabolic rate (RMR) testMeasured, not estimated. Sets your nutrition targets from real numbers. One included.	1	1	1	1
Track
WHOOP 5.0 or Oura Ring, covered for the yearAtlas pays the membership while you are on program. Leave, and the account and band move to you.
Withings smart scale
Tech kitBase: chest-strap HR monitor. Performance: Polar H10 or Garmin HRM600, hand-grip dynamometer, additional tech.	Base	Base	Performance	Performance
Performance supplement bundleYour starting stack, shipped. Elite and Black Card: restocked every quarter.
Train and fuel
Adaptive strength and conditioning programBespoke, living, rebuilt block by block from your data.
Performance nutrition and meal structure
Peptide protocolCoach-authored, gated on your labs. Advanced adds recovery, body-composition and longevity phases.		Standard	Advanced	Advanced
Clinician liaison on your peptide protocolBlack Card only. Harry reviews each phase with your prescribing clinician, so the protocol and the prescription stay in step.
Coach
Atlas performance dashboard and app
Atlas AI Concierge, grounded in your program
Weekly written performance review from your coach
Performance calls with your coachOpen access: book a call whenever you need one, no cap.	Fortnightly	Weekly	Open access	Open access
Priority communication channel
Direct line to Harry, same-day reply
Travel and event protocols
Lifestyle and performance optimizationSleep, routines, habits, environment, stress.
On Site
Atlas On Site: two days with Harry, at your home and your gymOnce a year, first quarter. Lab day together, movement and strength assessment, first block coached live, sleep environment and kitchen pass, spouse set up, year plan on one page. Harry flies to you; UK fly-in by arrangement. Second visit $4,000.
Event day with HarryOne race, hunt, shoot or competition a year, Harry on the ground with you, at cost.				At cost
Household
Spouse blood panels, two a year, with reviewSame Marek / Randox panel, read against optimal ranges, 30-minute review call each. No program, no coaching.				2
Spouse wearable and dashboardWHOOP or Oura on Atlas, their own recovery and sleep dashboard, Ask Atlas seeded with the household context.
Spouse annual DEXA and VO2maxBooked alongside yours at the same local lab.
Travel and event protocols cover both of you
Spouse joins any program
Community
Atlas community group (Skool)
Annual Performance Summit	Invited	Invited	Free place	Free place, plus one guest

Not sure where to start

Atlas Diagnostics

One month inside the full system before you commit to a program. Your blood panel, your wearable data, full access to the Atlas app, and a coach who reads all of it with you. You leave knowing exactly where you stand and what the right program is.

Comprehensive blood panel, 100+ biomarkers, Marek Health (US) or Randox (UK), booked and paid for you
WHOOP 5.0 shipped to you for the month, or connect the WHOOP or Oura you already wear
Full Atlas app: dashboard, Ask Atlas, foundational supplement protocol, a starter training block and nutrition structure
Written analysis of your panel against optimal ranges, and a 45-minute review call with your coach
A clear recommendation on which program fits, and what the first 90 days would look like

One month, one payment$1,600£1,200

Join any program within 30 days of your review and the full $1,600 comes off your program fee.

A card is held for the WHOOP and charged only if the band is not returned. Connect your own wearable and nothing is held.

Every program includes

A wearable of your choice, membership covered by Atlas while you are on program, connected on day one
A coach who reads your data every day and owns every prescription
The Atlas dashboard and AI Concierge, one place for the whole program
Labs read against optimal ranges, with a review call after every panel
DEXA and VO2max at a lab near you, so body composition and engine are measured, not guessed
Training, nutrition, supplements and recovery built as one system, not four apps
Units, labs and pricing in your region: US in USD, lb and Marek Health; UK in GBP, kg and Randox

Terms, plainly

Program prices are per person, in USD for US clients and GBP for UK clients. Every program has a three-month minimum. At the end of a Core or Performance term you repeat the program or move up a tier; there is no monthly rolling inside the first year. After twelve months on Atlas the program continues month to month at the fixed year-two rate, cancel with 30 days' notice.
Diagnostics fees are credited in full against any program joined within 30 days of the review call.
Wearable: Atlas covers the WHOOP or Oura membership while you are on program. When you leave, the account and band transfer to you and any ongoing membership becomes yours.
Scale and tech kit ship on sign-up and are yours to keep. Panels, gut tests, DEXA, VO2max and RMR are booked at partner labs on schedule; each program includes one DEXA, one VO2max and one RMR test, and further scans are available at partner pricing. Travel to a lab is not included.
Supplement and peptide protocols are coach-authored and gated on your labs. Any peptide is prescribed and supplied by a licensed clinician you engage directly. Atlas writes the protocol and, on Black Card, reviews it with your clinician; Atlas does not source, supply or pay for compounds.
Move up a tier at any time. The difference is pro-rated to what remains of your term.

Any questions?

Start with Diagnostics or go straight to a program. Either way the first step is a conversation with Harry: 30 minutes, your goals, your data if you have it, and a straight answer on the right tier.

Book a 30-minute call with Harry

Atlas Optimised · Elite performance and health optimizationPrices in USD. UK clients pay in GBP at the rate shown. Valid from August 2026